How to Get More Clients Through Networking: Beyond LinkedIn to Real Connections
We’ve all heard the old adage that business happens on the golf course. And while that still holds true in some circles, today’s networking landscape is much broader, especially with the rise of women entrepreneurs. Now, connections are being formed over shared interests—whether it’s a power walk, a lunch date, or even a cruise.
So how can you leverage networking to grow your client base? While LinkedIn remains a powerful tool for professional connections, platforms like Alignable, the Chamber of Commerce, and small local groups offer unique opportunities to build trust and visibility in a more personal way.
The Power of In-Person & Local Networking
Digital networking is great, but face-to-face interactions often leave a stronger impression. Here’s how you can maximize your reach and client base by engaging with different groups:
Alignable: A hidden gem for small business owners, Alignable connects local businesses to foster referrals and partnerships. If you haven't explored this platform, you’re missing out on valuable local relationships. I am part of the leadership team of the Alignable local group, Alliance of the East Bay in the Bay Area, but this is not why I am advocating for the platform. It’s genuinely because my network has grown significantly since joining. I have regularly found new clients and referred clients through active participation.
Chamber of Commerce: Your local Chamber is full of other professionals looking to connect and collaborate. Many chambers host mixers, workshops, and luncheons where you can introduce your business in a more personal setting.
Small Local Groups: Networking doesn’t always have to be formal. There are countless business-focused and interest-based groups where real connections form naturally.
Networking Through Shared Interests
One of the easiest and most organic ways to build professional relationships is through shared passions. Hobbies, travel, fitness, and even food can be incredible networking tools. Think about activities that naturally encourage conversation and relationship-building. Some ideas include:
Hobby Groups – Whether it’s photography, book clubs, or crafting, bonding over a mutual interest can lead to strong business connections.
Fitness Meetups – Yoga classes, running clubs, and pickleball games provide opportunities for casual yet effective networking.
Food Gatherings – Sharing a meal, whether through networking lunches or dinner groups, creates a relaxed setting to discuss business.
Travel Experiences – Business trips, industry conferences, or even group vacations can solidify connections beyond a simple introduction.
My Personal Networking Journey with WinkedIn
For me, networking is about more than just business—it’s about building trust, familiarity, and authentic relationships. That’s why I founded WinkedIn, a women’s networking group that fosters connections beyond LinkedIn.
In the past few months, nearly 60 women have joined. We meet monthly for lunches, and a smaller group meets for power walks when we can. These gatherings have not only helped my business grow through visibility and credibility but have also added unexpected layers to my life.
Through WinkedIn, I:
Discovered a new hobby by connecting with another member during our walks and talks.
Became a client of another member’s spa services.
Found a new friend for my dog through a fellow entrepreneur in the group.
Attended an event hosted by another member and rediscovered a passion I thought I had lost.
Networking isn’t just about gaining clients—it’s a two-way street. The best connections are mutually beneficial, leading to referrals, collaborations, and even lifelong friendships.
The Business Case for Women’s Networking
Women entrepreneurs are starting businesses at nearly twice the rate of men, and their companies are growing faster. According to the National Association of Women Business Owners:
Women own 42% of all businesses in the U.S.
Female-led businesses generate $1.9 trillion in revenue annually.
72% of women business owners actively seek out networking opportunities.
Given these numbers, investing time in women’s networking groups isn’t just empowering—it’s smart business.
Networking = Relationships = Business Growth
By expanding your networking efforts beyond traditional platforms like LinkedIn and embracing in-person and community-based networking, you can grow your business in a way that feels genuine and sustainable.
If you haven’t yet, join a local group, schedule a coffee date, attend a Chamber event, or create your own networking circle. The results may surprise you—not just in business, but in life.
Hi, I'm Alyx - a mom, wife, owner of Hello Blisso, and the proud head of Chabot Business Solutions, a digital marketing agency that helps businesses thrive in the online world. Balancing family life as an entrepreneur keeps me on my toes, but I wouldn't have it any other way. I'm passionate about connecting with like-minded people, sharing ideas, and building genuine relationships.
If you'd like to chat - whether it's about business, family, or life - send me a message. Let's grab a coffee or tea and see where the conversation takes us!
