Case Study: SEO for Lead Generation
This case study highlights how targeted SEO strategies led to a remarkable 1,190% increase in organic visits for a mobility assistance device website, significantly boosting sales and rentals.
Strategy
Link building commenced within the first week of the project, and optimization of existing pages was completed in the first two weeks. The first round of new, optimized content was published in July.
As shown in the attached Google Analytics report, the site averaged only 210 organic visits per month between its launch in February and June, when SEO efforts began. By mid-August, organic visits started to rise, and the client confirmed that this increased traffic was translating into more product sales and rentals. This growth contributed to the client experiencing their best sales year to date.
Challenges
The client's website launched in early February with approximately 20 flat HTML pages, focusing on selling and renting four types of mobility assistance devices. After several months of unsuccessful attempts to drive traffic to the new site, the client sought assistance in June. New websites often face distinct SEO disadvantages, but this challenge provided an opportunity to restructure the site in the most SEO-friendly way possible.
The site owner entered into a standard SEO consulting agreement. As with most SEO engagements, our initial efforts included:
Link Building
Optimization of Existing Pages
Addition of New Optimized Pages
Results
By mid-October, the client was receiving between 800 and 900 organic visits per month, reflecting a 404% increase. Additionally, our efforts secured front-page rankings on both Google and Bing/Yahoo for several competitive keywords, including the client’s top priority keyword.
As a result of these SEO initiatives, the client now enjoys over 2,500 organic visits per month, representing an extraordinary 1,190% increase over the year. This exponential growth was directly tied to our SEO efforts, leading to phenomenal sales growth for the client.