My journey into agency life began at a tech company, where I was immersed in a fast-paced environment managing white-label accounts and collaborating with cross-functional teams. This experience honed my skills in collaboration, negotiation, and problem-solving, teaching me the importance of adaptability, client-centricity, and leveraging diverse perspectives. Navigating this demanding role while preparing for motherhood also reinforced the importance of setting boundaries and prioritizing well-being, lessons that continue to guide me as an entrepreneur today.

In a bold move, my husband and I quit our jobs and spent a year traveling the world. We visited 24 countries, from the vibrant cities of Southeast Asia to the serene landscapes of New Zealand, immersing ourselves in diverse cultures and creating lifelong memories. From riding elephants in Thailand to sleeping under the stars in the Moroccan Sahara, each experience broadened our horizons and deepened our appreciation for the world's beauty and the interconnectedness of humanity. This transformative journey instilled in us a sense of adventure, resilience, and a lifelong passion for exploration that continues to shape how we live and work today.

After years of filmmaking, I found myself back in the entertainment industry, this time navigating the world of content distribution. My role involved acquiring and distributing Asian films and TV shows to North American audiences, a pioneering effort in the early days of streaming. I learned invaluable lessons about the importance of adaptation, collaboration, and cultural understanding as we bridged geographical and cultural divides to bring these stories to new audiences. This experience instilled in me a deep appreciation for the power of storytelling to connect people and continues to influence my approach to business today

My journey into digital marketing began unexpectedly. A temporary position at a loyalty company, initially a stopgap after my first venture, evolved into a full-time role where I managed a significant marketing budget. This experience, marked by rapid growth and innovative strategies, instilled in me valuable leadership skills, honed my strategic thinking, and ignited my passion for digital marketing. The success of initiatives like the Refer-a-Friend program and the power of email marketing solidified my understanding of customer relationships and the importance of building a strong online presence. This foundation continues to guide my work today as a digital marketing agency owner.

After graduating, I co-founded a production company, Flibbertigibbets, with two talented animators, eager to revolutionize the industry. Despite our passion and skills, we quickly discovered the realities of running a business were far more complex than we anticipated. Progress was slow, and we often felt like we were treading water. Eventually, I transitioned into filmmaking, a path that led to unexpected successes, including award-winning films and even a ban in Singapore. While Flibbertigibbets may not have achieved its initial goals, it instilled in me invaluable lessons in resilience, adaptability, and the importance of embracing new opportunities.

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